seemed to hold out hope that theaters would reopen safely. The film was originally set to open on June 5, 2020, but was delayed multiple times during the COVID-19 pandemic as Warner Bros. The first movie to kick off Project Popcorn was Wonder Woman 1984, released in theaters and on HBO Max on Christmas Day. These are the five biggest ways Warner Bros.'s decision to release their slate of films in 2021 on HBO Max and theaters impacted them.
committed to a 45-day theatrical window, but the decision made by Project Popcorn was so damaging that the studio is still reeling from its effects and may have changed the studio forever.
The results were a mixed bag, as it did increase viewers for the streaming service, but it also impacted the box office grosses of many of the studio's films, resulting in them not having a single film in the top 10 of the year. The move was also done to help boost subscription numbers for HBO Max's streaming service, which angered many filmmakers as well. Theaters would be reopening after a year-long shutdown and needed big movies to bring audiences out, and that would be sabotaged if audiences could watch movies at home, leading to anger from AMC Theatres and more. The decision generated quite a bit of talk from media outlets and the wider industry, with many critical of the decision to commit to a full-year plan when it appeared theaters would be looking to reopen and vaccines were starting to be made available to the general public.
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